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In today's fast moving digital environments, it seems that the management in many companies still do not believe in the power of the Internet and in particular the changes in marketing and customer relations that have happened as a result of web 2.0 and the advent of Social Media Marketing. "Social Media Marketing is emerging as one of the most important, if not the most important source of information for the consumer." Read More

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In the "The Tipping Point", Malcolm Gladwell introduced the concept that market trends advance in similar ways to epidemics. The same rules applied to epidemics can be applied to the market adoption of products and services, the growth of brand equity and other market trends. However, due to social media, the tipping point arrives exponentially quicker than it did 5 of 10 years ago. Read More

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