As a coach, consultant, author or speaker or other small business owner, you are always in the mode of creating your "expert status." That means that you know enough about your clients, their needs and desires and solutions to help them, that you can claim expertise in this area. Many marketing gurus talk about being a "rock star" or "celebrity," and many heart-centered entrepreneurs have trouble with these terms. Read More

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Supporting a virtual community on your website is one of the most effective ways that you can ensure that visitors return to your site again and again. It can increase overall traffic to your site, increase the amount of time that people spend on your site, and ultimately increase sales and ROI. Read More

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